The drone performance marks the start of the game’s 10th anniversary on November 14 and a treasure trove of in-game rewards for players around the world
NEW YORK, November 5, 2022 /PRNewswire/ — Candy Crush Saga, the iconic mobile match-3 puzzle game that welcomes millions of players every day, celebrates 10 years of fun, billions of matching candies and countless moments of joy for gamers everywhere. To mark the occasion, the city center manhattan turned into candied carnival. Viewers enjoyed a dramatic takeover of the New York City horizon as hundreds of luminous drones took Candy Crush Saga from the mobile phone to the largest screen on Earth – the sky.
For 10 sweet minutes, sweets were matched at more than 1,000 times the size seen on a cellphone in a breathtaking performance by 500 synchronized drones. Electrifying color bombs at a larger than life show Tiffisome of the game’s most iconic elements took flight into the night sky.
Throughout the night, over 1,000 people joined the party at Battery Park Esplanade, while listening to a live DJ, Luda Love and take advantage Candy Crush Saga inspired food, drinks, a gigantic, adult, ball pit, carnival games, and more. Beyond the candid carnival space, the spectacle could be seen by countless New Yorkers from downtown to downtown as well as by New Jersey residents across the Hudson.
“We are honored to celebrate such an incredible milestone for Candy Crush Saga,” said Fernanda Romano, Marketing Director at King. “Candy Crush Saga is one of the most beloved mobile games of all time and remains a daily source of enjoyment in the lives of millions of people. We wanted to mark this momentous anniversary by highlighting some of Candy Crush Saga the most iconic features in a larger-than-life way above the skyline of the world’s most iconic city. We are incredibly grateful to our players around the world who have allowed us to thrive over the past 10 years, and we are committed to continuing to make the world more fun for many years to come.”
“We wanted to help tell people Candy Crush Saga story in the most breathtaking way possible,” said Jeff Kaplan, Managing Director, Pixis Drones. “The game is packed with beautiful iconography, but bringing this to life took months of collaboration and the full breadth of Pixis’ engineering and design expertise. The end product is one of the most polished performances and most dynamic that we have executed, and we are delighted to have collaborated with Candy Crush Saga to help mark such a special moment.”
Beginning November 4on National Candy Day, Candy Crush Saga offers daily in-game rewards, kicking off #10YearsOfFun celebrations with unlimited lives across the world. A flurry of surprises ranging from color bombs to lollipop hammers and more will be released each day ahead of the official anniversary date of the November 14. Download the Candy Crush Saga app via Apple App Store, Google Play, Microsoft Store, Amazon App Store and Facebook for fun.
Candy Crush Saga has become a worldwide phenomenon, attracting hundreds of millions of players from all over the world. As one of the most played mobile games year after year, it has been downloaded over three billion times since its launch in 2012. As of the second quarter of 2022, Candy Crush was the highest-grossing game franchise in stores US apps for the 20th consecutive quarter. To date, over five trillion Candy Crush Saga levels have been played in 200 countries and territories.
Follow @Candy Crush Saga or visit www.candycrushsaga.com to stay up to date with all the amazing worldwide activity to celebrate ten years of Candy Crush Saga.
About the king
King is the game developer behind the popular Candy Crush franchise, as well as successful mobile games including Farm Heroes Saga, Bubble Witches Saga and Animal rescue saga. candy Crush is the most profitable franchise in U.S. app stores, a position it has held for five years, and King’s games are played by 240 million monthly active users in Q2 2022. King, which is part of Activision Blizzard (NASDAQ: ATVI) since its acquisition in 2016, employs nearly 2,000 people in game studios in stockholmMalmo, London, Barcelona and Berlin and offices at San Francisco, New York, Los Angeles and Malta.
© 2022 King.com Ltd. King, the King crown logo, Candy Crush, the Tiffi character, Candy Crush Saga and related marks are trademarks of King.com Ltd and/or related entities.
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