At Meta, we design products to help creators reach audiences, grow their communities, and earn a living. During Creator Week 2022, we invite creators around the world to join us in growing their careers, connecting with their peers, and building a future together. We’re also announcing new ways for creators to earn money on Facebook and Instagram.
Digital Collectibles Updates
Creators will soon be able to create their own digital collectibles on Instagram and sell them to fans, both on and off Instagram. They will have an end-to-end toolkit – from creation (from the Polygon blockchain) and enhancement, for sale. People can easily support their favorite creators by buying their digital collectibles directly from Instagram. We are first testing these new features with a small group of creators in the US, and hope to roll them out to other countries soon.
We’re also expanding the types of digital collectibles you can showcase on Instagram to include videos and adding support for the Solana blockchain and the Phantom wallet, in addition to the blockchains and wallets that we already support. Lately, information for certain collections whose metadata has been enriched by OpenSea, such as collection name and descriptions, will now be available on Instagram.
Public support for creators
We make it easier for users to show appreciation for their favorite creators in our apps, which helps creators build their community and grow their business.
Followers on Instagram
We’re extending access to followings on Instagram to everyone eligible creators in the United States, so more creators can earn predictable income and connect more deeply with their most engaged followers. Since launching subscriptions earlier this year, we’ve seen creators like Cole Sprouse (@colesprouse), Alan Chow (@alachikinchow) and Skai Jackson (@skaijackson) use subscriptions to get even closer to their most engaged supporters.
Stars and gifts
We make it easier to discover Stars on Facebook by automatically enabling Stars on creators’ public content, including Reels. This means people can discover and use Stars in more places on Facebook. We are testing with a number of creators around the world.
For creators who already use stars, we’re launching new features to make it easier to earn stars and interact with star senders:
- Bringing the star party to the reels. A Stars Party is a Stars community challenge that ends in a celebration if the creator achieves their goal.
- Test a new set of virtual gifts tailored to specific content. For example, if you watch a puppy reel from your favorite pet creator, you can send that creator a dog-themed gift.
- Giving creators more tools to interact with Stars senders, such as adding a filter in the comments manager that displays all of a creator’s Stars comments in one place. In this area, creators will be able to respond to multiple comments at once.
- Bring stars to non-video public content like photos and text messages.
We introduce giveaways on Instagram, starting with Reels, so creators have a new way to earn money from fans who love their reels. To support their favorite creators, fans can send gifts to Reels by purchasing Stars on Instagram. We are first testing this feature with a small group of creators in the United States, and hope to expand it to other creators soon.
Professional mode for Facebook profiles
We throw professional mode for facebook profiles, a new profile setting that allows creators around the world to establish a public presence while maintaining their personal Facebook experience. Professional mode gives creators and anyone who wants to become a creator a set of tools and opportunities to start building a global community from their personal profile. With Professional Mode, creators can become eligible to earn money through Stars, Facebook Reels Ads, In-Stream Ads, and Reels Play. They will also have access to content and audience analytics, educational resources and more.