ironSource Expands Partnership with Samsung and Launches on Samsung Mobile Devices in MENA

ironSource Expands Partnership with Samsung and Launches on Samsung Mobile Devices in MENA

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The Aura suite of solutions helps Samsung increase customer loyalty and engagement by leveraging relevant content and apps for mobile users in the MENA region; Partnership creates a unique, incremental distribution channel for app marketers looking to diversify their UA strategy and grow their user base in the region

SAN FRANCISCO, November 03, 2022–(BUSINESS WIRE)–ironSource (NYSE:IS), a leading commerce platform for the app economy, today announced the expansion of its partnership with Samsung as part of its launch on mobile devices in the Middle East and North Africa. Aura, ironSource’s suite of solutions for telcos and OEMs, is already integrated on Samsung mobile devices in more than 30 markets, including Europe, Russia, Southeast Asia and the United States. India, and ironSource will now be Samsung’s sole partner on new A-Series and M-Series mobile devices in more than 50 markets in the MENA region – strengthening Aura’s presence in the region.

Aura’s technology enables leading telecom operators and OEMs, such as Samsung, to optimize the device experience for their users, delivering relevant content, applications and services directly to the mobile device. Its artificial intelligence and machine learning capabilities provide intelligent recommendations during the initial setup of a device, creating an onboarding experience optimized for maximum relevance – aimed at bringing more value to users, helping to reduce churn and increase NPS.

“Improving the user experience is about interacting with users where it suits them, and that’s exactly what Aura is all about. We enable digital transformation, empowering operators to promote key services and create rich device experiences that engage and retain customers, right on the device,” said Arnon Harish, president and co-founder of ironSource. “We deeply value our longstanding partnership with Samsung, and this latest growth in additional regions is a testament to the user value achieved when the device experience is transformed to become more dynamic, relevant and engaging.”

“We are constantly exploring solutions that provide our customers with an enhanced and customizable device experience,” says Christian Schmidt, Regional Manager of Samsung’s Mobile Experience Division at Samsung MENA. “Through our partnership with ironSource, we are now able to deliver an improved device experience that is more personalized and tailored to each individual.”

ironSource Aura is used by some of the world’s leading carriers and OEMs, including T-Mobile, Boost, Orange, Vodafone and Samsung. Aura has been integrated on over 1.1 billion devices worldwide since its inception (February 2022).

About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearables, tablets, digital devices, network systems and memory, LSI system, foundry and LED solutions. For the latest news, please visit Samsung Newsroom at

About ironSource
ironSource is a leading business platform for the app economy. App developers use ironSource’s platform to transform their apps into successful and scalable businesses, leveraging a comprehensive set of software solutions that help them grow and engage users, monetize content and analyze and optimize business performance to drive overall growth. The ironSource platform also enables telcos to create a richer device experience, incorporating relevant app and service recommendations to engage users throughout the device lifecycle. By providing a comprehensive business platform for the core components of the app economy, ironSource empowers customers to focus on what they do best, building great apps and user experiences, while enabling the expanding their business into the app economy. For more information, visit

Caution Regarding Forward-Looking Statements
This press release contains various forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended, which represent the beliefs and assumptions of our management. regarding future events. These statements are intended to qualify for the “safe harbor” of liability established by the Private Securities Litigation Reform Act of 1995. Examples of such forward-looking statements include, but are not limited to, statements regarding the expected benefits of Aura and partnership. with Samsung. Words such as “expect”, “estimate”, “project”, “scale”, “budget”, “plan”, “anticipate”, “intend”, “plan” , “may”, “will”, “could”, “should”, “believes”, “predicts”, “potential”, “continues” and similar expressions are intended to identify these forward-looking statements, but are not proprietary means to identify such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements set forth in the Company’s filings with the SEC. ironSource cautions readers not to place undue reliance on forward-looking statements, which speak only as of the date made. Except as required by applicable law, ironSource does not undertake or accept any obligation or commitment to issue updates or revisions to any forward-looking statements to reflect any changes in its expectations or any changes in events, of the conditions or circumstances on which such statement is based.

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Media contact:
Ilana Stemmer

Investor Relations Contact:
Daniel Amir

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