Pacasso, a luxury second home condominium proptech company, launched its Pacaso Second Home Specialist certification program on Wednesday to help agents gain expertise in the condominium market and access benefits.
The free program consists of five steps, including best practices for co-ownership from the Pacaso Agent Playbook, a collection of lessons and tips from agents in the Pacaso network, a live virtual tour of Pacaso homes, and the submission of a referral.
Marnie Blanco, vice president of industry relations at Pacaso, said the program’s goal is to help agents grow their business in 2023.
“By taking little time to complete our new Second Home Specialist Certification program, agents will have the knowledge they need to discuss condominiums, as well as build additional trust with their clients about homeownership options. to the property,” Blanco said.
Incentives for agents include a 3% referral commission as well as Pacaso equity in the form of 500 restricted stock units on each closed referral and a 1% commission on resales, regardless of their location. residency or license, a statement said.
Upon completion of the program, agents will also receive a Pacaso Second Home Specialist badge and free registration to Pacaso Access for agents valued at $1,000.
Jeff Kennedy, Vice President of Independent Residential Brokerage Conglomerate World’s leading real estate companies, said the program is a “must have” for agents. The company chose Pacaso for its Solutions Group program.
“With market uncertainty, successful agents are already creating business plans for next year. Buyers who buy high-end second homes usually have friends who also buy high-end second homes. If you don’t tell your customers about co-ownership and Pacaso, someone else will,” Kennedy added in the statement.
The certification program follows the launch of the company’s Agent Referral Dashboard, which allows agents to recommend potential second home buyers, track the status of their referrals and get updates.
Pacaso offers ⅛ to ½ ownership of luxury second homes and manages resales after purchase. The company launched in October 2020 and has paid its agents more than $21 million in total gross commission income, according to the release.
In July of this year, RE/MAX partnered with Pacaso to provide agents and clients with access to its condominium portfolio in 40 destinations. It also released a report the same month that revealed a 25% increase in transactions in the second quarter of 2022 and that sales of luxury second homes were up 235% compared to the first quarter of 2020.
In October, Pacaso laid off 100 workers, citing concerns about a global recession. The workers received severance pay, health care coverage and career assistance.