Decorte launches an exclusive “Purple Power” AR filter effect, available in the YouCam Makeup app, as part of the Purple Ribbon project, building support and awareness for violence against women.
NEW YORK–(BUSINESS WIRE)–Perfect Corp. (NYSE: PERF), the leading provider of artificial intelligence (AI) and augmented reality (AR) beauty and fashion technology solutions, partners with leading Japanese beauty brand, Decorté, for the launch an exclusive Purple Ribbon AR virtual filter effect for brand awareness purple ribbon project who supports the movement to eliminate all violence against women. The project is linked to November 25, designated by the United Nations as the International Day for the Elimination of Violence against Women. The Purple Ribbon AR virtual filter effect will be available on the YouCam Makeup app until November 26, where fans are invited to download to show their support for the cause with empowering “Purple Power” selfies.
Sharing the “purple power” to end violence against women
Decorté’s exclusive “Purple Power” filter effect features a dazzling cityscape and a backdrop of shimmering purple lights, placing the user in front of a purple-lit Empire State Building. The effect is sprinkled with the striking purple ribbon from the Purple Ribbon project, and paired with a stunning beauty look using Decorté lip and eye products. Users are invited to immerse themselves in this empowering Decorté brand experience to show their support and raise awareness in the fight against violence against women.
Bringing people together through augmented reality to support a great cause
“We are thrilled to partner with Decorté on this empowering initiative to raise awareness and support for the Purple Ribbon Project and the fight to end violence against women,” said Perfect Corp., Founder and CEO, Alice Chang . “As a women-founded company, this is an especially important cause and initiative for us, as we strive to empower and support women in everything we do as We’re excited to share this interactive AR filter effect and bring people together through virtual try-ons to support a great cause.
“We are thrilled to partner with Perfect Corp. and present this virtual experience to raise awareness of our first purple ribbon project,” said Sharon del Valle, General Manager of KOSÉ America. “We are committed to this important cause and giving everyone across the country the opportunity to show their support through the purple ribbon filter effect to raise awareness for ending violence against women.”
An interactive shopping experience for a cause
The Decorté x YouCam Makeup App Experience also includes a chance to purchase the limited-edition Decorté Purple Ribbon Gift Set ($140.00) featuring the brand’s top-selling Liposome Advanced Repair Serum and new Cream Advanced Liposome Repair. Fifty percent of the proceeds from each gift box will go to Win, a non-profit organization that supports women experiencing domestic violence. Funding from this organization goes directly to helping women find a safe haven and supportive housing where they can hope for a better future with their children.
Download the free YouCam Makeup app now to experience Decorté’s “Purple Power” AR filter effect and join the support of the Purple Ribbon project to end violence against women worldwide.
Join Perfect Corp. and Decorté on Wednesday, November 16e at 1 p.m. ET for an insightful webinar that dives deeper into how Decorté is leveraging beauty tech for good, to empower women and raise awareness to end domestic violence. Register for the free webinar here: https://register.gotowebinar.com/register/2830392943852312846
About Decorte
Decorté, the global prestige cosmetics brand of KOSÉ Corporation, is Japan’s best-kept beauty secret. Loved by millions, the brand embodies the best of Japanese beauty, emphasizing superior technology, sensory textures and radiant beauty. In 1970, Kozaburo Kobayashi founded Decorté with the vision of creating extraordinary products achieved by balancing art and science with tradition and innovation. Decorté Laboratories are pioneers in cutting-edge dermatological research and skin care technologies integrating regenerative medicine to achieve remarkable results.
About Perfect Corp..
Perfect Corp. (NYSE: PERF) is the leading provider of SaaS AI and AR fashion and beauty technology solutions, dedicated to transforming shopping experiences by enabling brands to embrace the digital world. By partnering with the biggest names in the industry, Perfect Corp. delivers synergistic technology-driven experiences that facilitate sustainable, ultra-personalized and engaging shopping journeys, while equipping brands with the next generation of consumer goods. . Perfect Corp. offers a complementary suite of mobile apps, including YouCam Makeup and YouCam Perfect, to provide a consumer platform to virtually try on new products, perform skin diagnostics, edit photos, and share experiences with the YouCam community. To learn more, please visit PerfectCorp.com.
contacts
Official of Perfect Corp. website: https://www.perfectcorp.com
Perfect Corp. on LinkedIn: https://www.linkedin.com/company/perfect-corp/
Official of Perfect Corp. : https://www.perfectcorp.com/consumer/blog
Company : Tony Tsai at press@perfectcorp.com or by phone: +886-2-8667-1265, ext. 2167
UNITED STATES: Jacqueline Agudelo at contact_pr@perfectcorp.com or by phone +1 917-935-8232
Decorté Media: CeCe Coffin Email: cece@koseamerica.com