DUBLIN–(BUSINESS WIRE)–The report “The U.S. Digital Advertising Market (by Format, Devices and Industry): Insights and Forecast with Potential Impact of COVID-19 (2022-2026)” has been added to from ResearchAndMarkets.com offer.
The US digital advertising market declined at US$232.3 billion in 2026, at a CAGR of 6.90%, for the duration from 2022 to 2026
The market has witnessed growth owing to several factors such as mass adoption of smartphones, increased internet penetration, proliferation of social media, popularity of video streaming platforms, and upsurge in e-commerce sales. Artificial intelligence and increased involvement of big data market is expected to be a major key trend for the market.
However, the increase in ad fraud and the use of ad blockers are likely to impose some challenges on the US digital advertising market.
The US digital advertising market by format can be segmented as follows: display, search, lead generation, classifieds and directories, email and mobile messaging. In 2021, the dominant market share was held by display, followed by search and the rest of the other formats.
The US digital advertising market by industry can be segmented into the following divisions: retail, financial services, CPG and consumer products, telecommunications, computer products and consumer electronics, automotive, healthcare and pharmaceuticals, entertainment, media, travel and others. In 2021, the highest share of the market was held by retail, followed by fast-moving consumer goods and consumer products, financial services, and rest of industries.
The US digital advertising market by device can be segmented as follows: mobile, desktop/laptop and connected TV. The dominant market share in 2021 has been taken by mobile. Next come desktops/laptops and smart TVs
The report provides a comprehensive analysis of the US digital advertising market with the potential impact of COVID-19.
The US digital advertising market was analyzed. Additionally, the market by industries, devices, and formats has also been analyzed.
Market dynamics such as growth drivers, market trends, and challenges are analyzed in depth.
The competitive landscape of the market, along with company profiles of major players (Google LLC, Facebook, Inc., Microsoft, Amazon, Verizon, and Hulu) are also presented in detail.
Main topics covered:
1.1 Digital Advertising
1.1.1 Digital Advertising – Introduction
1.2 Types of digital advertising
1.2.1 Mobile advertising
1.2.2 Display advertising
1.2.3 Video Advertising
1.2.4 Advertising research
1.2.5 Native Advertising
1.2.6 Remarketing advertising
1.2.7 Advertising on social networks
1.3 Benefits of digital advertising
1.4 Disadvantages of digital advertising
2. Impact of COVID-19
2.1 Impact of COVID-19 on US Digital Advertising
2.2 Impact of COVID-19 on US media ad spend
2.3 Growth of advertising media in the United States
2.4 Creation of new companies
3. Market Analysis
3.1 Total US Media Advertising Market Forecast by Value
3.2 Total United States Media Advertising Market by Segment
3.3 US Digital Advertising Market Forecast by Value
3.4 The US digital advertising market by format
3.4.1 US Digital Display Advertising Market Forecast by Value
3.4.2 The US digital display advertising market by sub-format
3.4.3 US Digital Display Advertising Sub-format Market Forecast by Value
3.4.4 US Digital Search Advertising Market Forecast by Value
3.4.5 The US Digital Lead Generation Advertising Market Forecast by Value
3.4.6 US Digital Classifieds and Directory Advertising Market Forecast by Value
3.4.7 US Digital Email Advertising Market Forecast by Value
3.4.8 US Mobile Messaging Digital Advertising Market Forecast by Value
3.5 The US Digital Advertising Market by Device
3.5.1 US Digital Advertising Market Forecast by Device
3.6 The US Digital Advertising Market by Industry
3.6.1 US Retail Digital Advertising Market Forecast by Value
3.6.2 U.S. Financial Services Digital Advertising Market Forecast by Value
3.6.3 US CPG Digital Advertising and Consumer Products Market Forecast by Value
3.6.4 US Telecom Digital Advertising Market Forecast by Value
3.6.5 US Automotive Digital Advertising Market Forecast by Value
3.6.6 US Digital Advertising for Computer Products and Consumer Electronics Market Forecast by Value
3.6.7 US Digital Healthcare and Pharmacy Advertising Market Forecast by Value
3.6.8 US Digital Entertainment Advertising Market Forecast by Value
3.6.9 The US Digital Travel Advertising Market Forecast by Value
3.6.10 US Digital Media Advertising Market Forecast by Value
4. Market dynamics
4.1 Drivers of growth
4.1.1 Mass adoption of smartphones
4.1.2 Increase Internet penetration
4.1.3 Proliferation of social media
4.1.4 Popularization of the Pay Per Click (PPC) model
4.1.5 Rising Popularity of Video Streaming Platforms
4.1.6 Swelling of e-commerce platforms
4.2 Key Trends and Developments
4.2.1 Artificial Intelligence
4.2.2 Programmatic ads
4.2.3 Involvement of Big Data
4.3.1 Advertising fraud
4.3.2 Increased use of ad blocker
5. Competitive Landscape
5.1 The American market
5.1.1 The United States Digital Advertising Market Share – Key Players
6. Company Profiles
Alphabet Inc (Google LLC)
Walt Disney Company (Hulu)
For more information about this report, visit https://www.researchandmarkets.com/r/ne8bp.
Laura Wood, Senior Press Officer
For EST business hours, call 1-917-300-0470
For the United States and Canada, call toll-free 1-800-526-8630
For GMT office hours call +353-1-416-8900